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Lucinda Price, SYD and Brock McLean, BRISB 

DOWNLOADABLE ASSETS

DIGITAL MEDIA KIT 

VIDEO NEWS RELEASE

AUDIO NEWS RELEASE

A full digital media kit will be available for download on Thursday, July 24 – eclinicmediakit.org

Available for download on link* add

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MEDIA ALERT                   

EMBARGOED: 12:01AM AEST, THURSDAY, JULY 24, 2025

​​

World-first, free eClinic set to deliver life-saving
eating disorder treatment to Australians

A world-first, free eClinic designed to transform access
to care for Australians living with eating disorder
symptoms, as well as their carers’, and clinicians, will
be officially launched this Thursday, July 24, 2025,
at Parliament House, Canberra.

The InsideOut eClinic – eclinic.insideoutinstitute.org.au 
will break down traditional barriers to care by offering:

  • 24/7 access;

  • Evidence-based treatment programs;

  • Practical tools and tailored support for people
    living with eating disorders, their carers’, and healthcare professionals.1

This landmark initiative will ensure Australians can access care and support when, and where they need it most, regardless of their postcode, socio-economic status, or cultural background.

To mark the launch, MPs, leading eating disorder experts, patients, a patient advocate, and
high-profile Australians with lived experience will gather at Parliament House in a united call to improve care and end stigma.

 

The eClinic was developed by the InsideOut Institute – Australia’s leading authority on eating disorder research – in partnership with the Sydney Local Health District, and with Australian Government funding.

High profile eClinic launch ambassadors include:

  • Lucinda Price (aka ‘Froomes’), Sydney – author, comedian and broadcaster who overcame binge eating disorder using the InsideOut eClinic;

  • Brock McLean, Brisbane – former AFL star, coach, and mental health advocate who lived with bulimia nervosa for more than four years [ featuring in video news release and audio grabs].

  • In 2023, 1.1 million Australians were living with an eating disorder, equating to one in 23 people, or almost 5 per cent of the adult population.2

  • The number of people living with an eating disorder who access treatment in a year is considerably less (19 – 36 per cent) than people with other types of mental health disorders, such as depression.3-5

  • Estimates suggest treatment for an eating disorder is sought an average of 5 to 15 years post-onset.6

  • People living with bulimia nervosa or binge eating disorder often wait much longer to receive treatment than those with anorexia nervosa.7

For more information regarding the InsideOut eClinic, tee up an interview with one of our
spokespeople overleaf.

 

To access the InsideOut eClinic, and learn more, head to eclinic.insideoutinstitute.org.au.

 

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AVAILABLE FOR INTERVIEW​

HIGH-PROFILE  AUSTRALIAN AMBASSADORS

Lucinda Price aka 'Froomes'

Author, comedian, broadcaster & InsideOut eClinic ambassador who overcame binge eating disorder using the InsideOut eClinic, SYDNEY [VISITING CANBERRA]

Brock McLean

Former AFL player, mental health advocate & coach & ambassador for the InsideOut Institute for Eating Disorders eClinic, BRISBANE
[featuring in VNR & audio grabs]

EXPERTS

Professor Sarah Maguire OAM

Clinical Psychologist & Director, InsideOut Institute, SYDNEY
[VISITING CANBERRA]

Dr Sarah Barakat

Clinical Psychologist & Postdoctoral Research Associate, InsideOut Institute, SYDNEY [VISITING CANBERRA]

Sarah Horsfield 

Clinical Psychologist & Co-Director, InsideOut Institute eClinic, SYDNEY [VISITING CANBERRA]

Rachel Denzel

Clinical Dietitian and InsideOut Institute for Eating Disorders eClinic Service Manager, SYDNEY

Dr Deanna Bowen

Local Eating Disorder Coordinator, Northern NSW Local Health District, NORTHERN NSW [VISITING SYDNEY]

Sarah Pollitt

Accredited Mental Health Social Worker, Clinical Family Therapist & Senior Manager, Eating Disorders Victoria, MELBOURNE

Dr Tania Withington

Social worker & family therapist, North Brisbane Psychology, Northside Child & Youth Psychiatry, BRISBANE

Poppy Batts

Clinical Lead, Eating Disorders Queensland, BRISBANE

Anita Reimann

Psychologist & Statewide Manager,  Tasmanian Eating Disorder Service, LAUNCESTON

Dr Anna Seth

Specialist General Practitioner Therapist, The Bubble Hobart, HOBART

Pheobe Ho

Clinical Psychologist, InsideOut Institute e-Clinic Lived Experience Advisory  Group Member & Lived Experience Advocate, PERTH

Dr Amy Burton

Clinical psychologist & credentialled eating disorder clinician, SYDNEY & DARWIN

Tiegan Holtham

Clinical psychologist, The Flourish Collective & Headspace, DARWIN

PATIENT ADVOCACY GROUP REPRESENTATIVE

Jane Rowan

Executive Director, Eating Disorders Families Australia (EDFA) & lived experience eating disorder carer, BRISBANE [VISITING CANBERRA]

AUSTRALIANS WITH LIVED EXPERIENCE OF AN EATING DISORDER EXPERIENCE 

Zoe, 32

Health & wellness account executive who utilised the InsideOut eClinic to

aid her recovery from bulimia nervosa, SYDNEY

Abbey, 23

Part-time medical receptionist & assistant who encountered challenges accessing anorexia nervosa treatment & care, SYDNEY

Kaylee, 26

Creative art therapist & disability support worker who faced regional challenges in accessing anorexia nervosa treatment & care, WOLLONGONG

Ashlee, 23

Lived experience advocate, author, speaker & founding Director, The Secret Burden, TWEED HEADS

Hannah, 31

Legal secretary, breathwork facilitator & yoga studio co-owner who used her anorexia nervosa lived experience to help inform development of the InsideOut e-Clinic, CANBERRA

Dan Lonergan, 56

Veteran sports journalist, broadcaster & commentator who has grappled with disordered eating since childhood, MELBOURNE

Stacey, 52

Nurse, carer & mother-of-two who faced regional challenges accessing anorexia nervosa treatment for her daughter, BENDIGO

Lauren, 35

Peer support worker & mother-to-three supporting InsideOut’s eClinic after
14-year battle with anorexia nervosa, ADELAIDE

MEDIA CONTACTS + INTERVIEWS

Kirsten Bruce & Sam Jacobs, VIVA! Communications

M 0401 717 566 | 0422 654 404

T   02 9968 3741 | 0434 799 839

E   kirstenbruce@vivacommunications.com.au |  sam@vivacommunications.com.au

References

  1. Ali K, Radunz M, McLean SA, O'Shea A, Mavrangelos T, Fassnacht DB, et al. The Unmet Treatment Need for Eating Disorders: What Has Changed in More Than 10 Years? An Updated Systematic Review and Meta-Analysis. International Journal of Eating Disorders. 2025;58(1):46-65.

  2. Deloitte AE. Paying the Price, Second Edition: The economic and social impact of eating disorders in Australia. Report commissioned by The Butterfly Foundation. 2024.

  3. Hart LM, Granillo MT, Jorm AF, Paxton SJ. Unmet need for treatment in the eating disorders: a systematic review of eating disorder specific treatment seeking among community cases. Clin Psychol Rev. 2011;31(5):727-35.

  4. Vanheusden K, Mulder CL, van der Ende J, van Lenthe FJ, Mackenbach JP, Verhulst FC. Young adults face major barriers to seeking help from mental health services. Patient Educ Couns. 2008;73(1):97-104.

  5. Cachelin FM, Striegel-Moore RH. Help seeking and barriers to treatment in a community sample of Mexican American and European American women with eating disorders. Int J Eat Disord. 2006;39(2):154-61.

  6. Barriers to Care: National Eating Disorders Collaboration;  [Available from: https://nedc.com.au/eating-disorders/treatment-and-recovery/barriers-to-care#:~:text=The%20number%20of%20people%20with,disorder%20%5B4%2C%205%5D.].

  7. Hamilton A, Mitchison D, Basten C, Byrne S, Goldstein M, Hay P, et al. Understanding treatment delay: Perceived barriers preventing treatment-seeking for eating disorders. Aust N Z J Psychiatry. 2022;56(3):248-59.

Julian, 31

Lived experience education coordinator, music lover, & father to one who who battled bulimia nervosa from childhood, PERTH

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